Yoga is one of the greatest gift one can receive. It not only enhances health and vitality, but it also brings lasting inner peace, happiness, and love. For gaiam.com, it is their goal to share this gift by making it easy for everyone to experience yoga's life-giving benefits regardless of their age, health, or situation in life. But Gaiam is not only this! Gaiam was created as a multi-channel lifestyle company to provide choices that allow people to live a more natural and healthy life with respect of the environment. Their vision was inspired by the growing number of people who make purchasing decisions based on personal values. They offer information, products and services such as Personal development: Information and products that develop the mind, body and spirit. Alternative healthcare: Natural solutions and information for wellness and alternative healthcare. Healthy living: Information and natural products that enhance a healthy lifestyle. Ecological living: Products and solutions for a natural and healthy home. Sustainable economy: Products and services that promote sustainability, including renewable energy solutions and products made from recycled materials.In response to the lifestyle needs of this market, Gaiam has created a content-based wellness continuum that includes strategically aligned categories such as mind-body health, restorative health solutions, natural home, experiential services, and sustainable living. Gaiam was created as a lifestyle company with the vision that, given a choice, people would choose a lifestyle that is healthy and life enhancing, for themselves, their families and the Earth. The Gaiam lifestyle is a vote for individual health as well as the future sustainability of the Earth's resources. Gaiam strives to provide customers with alternatives to traditional products by offering natural, eco-friendly or healthy versions that compare with the style, quality and price of conventional products. Gaiam's goal is to become the trusted source and unifying brand for Lifestyle of Health and Sustainability (LOHAS) participants. They believe in the concept of “Conscious Commerce,” the practice of making purchasing decisions based on personal values and beliefs. It takes into consideration all the aspects of our lives and the impact we have upon the planet.Research indicates this concept appeals to approximately 50 million people in the U.S. Alone. Their strategy in delivering the distinctive quality for which Gaiam is known is to partner with experts in health/wellness, eco-living and personal development to develop proprietary products that meet our customers' needs with meaningful solutions. Their name GAIAM— a fusion of the words “Gaia” (the name of Mother Earth from the Minoan civilization in ancient Crete) and “I am,” reminds us that we are all interconnected with the Earth, the air and water, and very much a part of this living system that sustains us all.

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